E-Commerce

Dell uses primarily business to consumer e-commerce, meaning that they sell their products to customers who are mainly individuals. Customers hoping to purchasing computers, interact directly with Dell. Dell also uses the business to business e-commerce, by selling products and services to customers who are primarily into businesses. Dell supplies several corporations and business that depend on technology, as well as colleges and universities. As for internet business model, Dell uses two various models. These models are made to order and direct sales. Made to order has saved Dell inventory, time, and money. The made to order model is a structure that Dell uses to customize customer’s needs. If a customer wants a certain program or style of the computer, Dell creates the product according to the customer’s order. Direct sales is a successful model that was once unknown. This model is to sell directly to the customers. Dell believed that it would be best to sell directly to customers without a middleman.



Dell attracts their costumers by online ads, for instance, a person who goes to a website called NewComputerProducts.com is very likely to be interested in buying a computers which is why Dell has ads on the website to lead the costumers to Dell's website. They are also registered with search engines, if someone looks for computers for sale on Google, Dell's website would appear on the top or the right side of the search results. Dell also use Viral marketing, the company has always been associated with designing, manufacturing and customizing products and services to satisfy a diversified range of customers including individual customers to corporate and retailing businesses. Satisfied customers will most likely encourage others to buy computers from Dell because of the satisfying service. Dell offers a variety of ways to pay for Dell equipment. They accept PayPal which is a financial cybermediary, credit cards, and Dell Financial Account which is an option of paying month to month.